Project Overview
For the launch of Love is Blind: Sweden Season 2, we were entrusted by one of our partners to bring Netflix’s campaign to life through an eye-catching city installation. Our mission was to transform an everyday bus stop into an immersive brand experience — combining bold visuals with durable materials that could withstand outdoor conditions.
Challenges
Precision in Color Matching: It was crucial to achieve the exact brand color intensity while working with different materials.
Outdoor Durability: Materials and foils were selected to withstand weather variations without losing visual impact.
Execution: We customized the bus stop by using high-quality acrylic panels combined with special UV printing technology and self-adhesive foils.
Acrylic Sheets: Provided a crystal-clear yet sturdy base for the prints.
UV Print with white inks: Allowed for vivid colors, maximum durability, and weather resistance.
Foils: Added an extra dimension, tinting the entire structure with Netflix’s signature purple tone while keeping transparency.
The overall look was enhanced with large-format printed graphics, dimensional octagonal signs above the roof, and carefully coordinated brand colors — ensuring the stop looked both premium and instantly recognizable.
This project successfully delivered the Love is Blind experience to the streets of Stockholm, proving that creative outdoor advertising can turn even a bus stop into a moment of connection.
